730_ Build an 'A' team, create a vision, build a culture for the long haul
Larry coralled Paul Jerde, CU-Boulder, Robert H. & Beverly A. Deming Center and Larry Jones the CEO of StarTek and Chairman of the Deming Board and asked them to share the three biggest strategies that they would recommend for entrepreneurs. Larry Jones said, "The first and foremost is picking your team. Picking the 'A' team, people you know well, who you think have the expertise whether it be technical, people, marketing & sales - but building the right team, and don't compromise. Second is create a vision and a passion. Yes, you have an idea, yes you have a view of whose going to buy your product, but turn that into a vision with a very big passion. And your life is going to be surrounded by this and therefore you're going to be singing this song over and over again to your employees, to your investors and to your customers. Make sure that that is a passionate message. " Listen for more great advice. Paul Jerde recommended, "I think the starting point is always for someone to do the best job they can of finding a passion, something that just personally they are very excited about, that they feel is important and worthwhile doing, and looking for opportunities based around that area of passion. Secondly, coupling that, wherever possible to emerging areas of opportunity. The great title waves of technology advancement and IT built a lot of wonderful careers. We talked in previous interviews about areas of energy, organics, healthy food, healthcare, bioscience, biomedical; as great examples, some of the world's greatest challenges. Clearly areas of great opportunity going forward." Paul also had more to offer. Listen for more and be ready to take notes...
Related Links: Deming Center || Technology Transfer Office || StarTek || Entrepreneur Channel || Mastering Change || Deming Center Event Photos 9/30/09 || Keywords: Paul Jerde, Larry Jones, CU TTO, Robert H. & Beverly Deming Center for Entrepreneurship, StarTek, Entrepreneurs, University of Colorado > Channel: Entrepreneurs > 5934083 bytes - 11/2/09 LISTEN



Brain and Cognitive Sciences Department at MIT and in Mechanical Engineering at Harvard University. Today Yoky is an associate professor at the University of Washington focusing on neurobotics. In 2007 Her work in Robotics gained the MacArthur’s Foundation "Genius Award". The MacArthur Foundation characterizes her work as transforming our understanding of how the central nervous system coordinates musculoskeletal action and of how robotic technology can enhance the mobility of people with manipulation disabilities. In addition, Yoky started the YokyWorks Ffoundation – a non-profit to be recognized as a premier provider of practical engineering solutions for people seeking to improve their life experience. Their mission is to enable people to experience life beyond their physical or sensory capabilities. "Also I want to help my volunteers. Many have raised families and now want to have a way to contribute to society and I feel just having them exposed to this effort is giving them pleasure, and that also is extremely rewarding." Listen for more exciting details...
Registered Community Design (RCDs - Euro union, only for last 12 mos). While Larry has owned businesses in five countries and has a registered trademark for w3w3(R) he learned a great deal. Samantha pointed out, "In the US you gain Trademark rights by using Trademarks. You don't have to register a mark because it can be protected under the common law. However we recommend that our clients using trademarks, register the trademark, and register it at the federal level." Melody added, "The first thing we want to do in thinking about filing a United States Trademark Application is whether or not somebody else might be out there already using that brand. So we recommend doing a trademark search before spending money to file an application which they may not have the ability to prosecute through to the end because someone else might be in line ahead of you. So it's really important to do at least, what we call a 'knockout' or quick search. Once we have the actual search process done, then we want to look at the application process. There are two different ways of filing applications in the U.S. You can file it on what's called a 'use base', which means you're already using the mark. Otherwise you file on what's called 'an intent to use' basis." There's much more...



national level, the girls win $500 cash; a laptop which is a gift from Bank of America our National Sponsor; a trip with a parent to the gala "Technology of the Future Showcase" at Bank of America's Headquarters in Charlotte, NC; So it's a pretty big prize package. At the event they'll receive a 'Goodie bag' with a beautiful Crystal/glass Trophy for both them and their school because we really want them displayed in the trophy case right along with the football trophies, creating a tradition that girls at that school apply and win this award. Essentially the girls apply on line and they provide a name and address for their teacher and parent, who also get to view and endorse the application. The application asks questions about the kind of computing they've done..." Listen for more...

